Ciphr partnered with ProAge to explore how employers are managing multigenerational teams and where they need more support.

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Working collaboratively, we shaped the research questions, designed the survey and analysed responses from 131 HR professionals, senior leaders and people specialists. We then translated the findings into a practical, co-branded report focused on the issues employers face and the actions they can take.

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The partnership combined Ciphr’s understanding of its clients and the wider HR market with ProAge’s expertise in age inclusion. The final report was supported by a joint webinar, helping to turn the research into meaningful conversations with employers.

The project shows how collaborative research can help organisations build thought leadership, engage clients and turn an important workforce issue into useful, practical content.