ProAge: A Certified Social Enterprise Championing Age Inclusion

We’re delighted to announce that Social Enterprise UK, the national body championing organisations that use business as a force for good. This recognition reflects our commitment to advancing age inclusion, supporting older workers, and helping employers build stronger, more multigenerational teams.

As more organisations face skills shortages, knowledge loss, and rising economic inactivity among over-50s, the need for practical, evidence-led support has never been greater. Becoming a certified social enterprise strengthens our mission and amplifies the work we do every day to help employers retain experience, improve collaboration, and create age-inclusive workplaces.

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Why This Certification Matters

Social Enterprise UK certification confirms that ProAge meets the core principles of a genuine social enterprise:

• A clear social mission

• Reinvesting the majority of surplus into impact

• Operating transparently and ethically

• Delivering meaningful benefits to people and communities

  
  

For our partners, it offers additional confidence that working with ProAge means collaborating with a trusted, mission-driven organisation focused on long-term workforce resilience. It also places us within a wider national movement of organisations committed to inclusion, innovation, and social value — an ecosystem where age inclusion deserves a stronger voice.

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Our Work: Helping Employers Build Resilient, Multigenerational Teams

Across the UK, employers are grappling with skills gaps, high turnover, and the risk of valuable knowledge walking out the door. ProAge supports organisations to address these challenges through:

• Age-inclusive policies and practices

• Strengthening multigenerational working and collaboration

• Knowledge transfer and succession planning

• Flexible working pathways for experienced employees

• Workforce resilience audits, tools, and training

  
  

As a member-powered charity, our impact grows as more organisations get involved. If your organisation wants to lead on age inclusion and gain practical solutions that protect skills and improve delivery, we’d love to welcome you. 👉 membership

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Looking Ahead

Becoming a certified social enterprise marks an exciting step in ProAge’s journey. It strengthens our voice, expands our partnerships, and reinforces our belief that experience is an asset every organisation can benefit from.

The Importance of Age Inclusion

Age inclusion is not just a trend; it’s a necessity. As the workforce evolves, organisations must adapt. Embracing age diversity leads to a wealth of perspectives. This diversity fosters innovation and drives success. Companies that prioritise age inclusion can tap into a broader talent pool. They can also enhance their reputation as inclusive employers.

Building Stronger Teams

Creating multigenerational teams is essential for resilience. Older employees bring invaluable experience. They can mentor younger colleagues, sharing knowledge and skills. This collaboration strengthens the entire workforce. It creates a culture of learning and growth.

Practical Steps for Employers

Employers can take several practical steps to promote age inclusion:

1. Implement Flexible Work Policies: Allow for various work arrangements that cater to different needs.

2. Provide Training Opportunities: Invest in continuous learning for all employees, regardless of age.

3. Encourage Mentorship Programs: Facilitate relationships between younger and older employees to foster knowledge sharing.

4. Create an Inclusive Culture: Promote respect and understanding among all age groups within the workplace.

   
   

Conclusion

We look forward to working with employers, councils, and partners across sectors to make age inclusion a standard part of good work — not an afterthought. Together, we can create a future where every employee, regardless of age, feels valued and empowered to contribute their best.