Research and Thought Leadership
Pioneering age-inclusion in the workplace can be challenging, so we
will be regularly updating this page with fresh research and thought-provoking content to keep you inspired.
Flexible Working Arrangements: A Key to Attracting and Retaining Older Workers
We conducted this study with Lancaster University to better understand how employers can design and offer flexible working arrangements that appeal to older employees, ensuring both business success and employee satisfaction.
A Multigenerational Workforce: Mapping the Way Forward
ProAge and Brave Starts set out to understand how employers are preparing for an ageing workforce. Through a three-phase approach—combining a national survey, employer workshops, and in-depth focus groups—we captured what organisations are doing now, what support they need, and what should happen next. The result is a set of practical, evidence-based recommendations to help employers build truly age-inclusive workplaces.
Longer and More Productive Longevity: Skills, Work Adaptations, and Other Aspects
Mike Mansfield joined Silvia Garcia-Mandico from the Asian Development Bank and Tatiana Rowson from Henley Business School at the World Bank Group and La Caixa Foundation conference on Social Protection and Supporting Systems for an Ageing World. They discussed how lifelong learning, work adaptations, and employer involvement can support older adults in remaining productive in the workforce.
A conversation with the Leaders Club about multigenerational working
Mike Mansfield, our CEO, was invited to present findings from our report on multigenerational working. During the subsequent conversation, participants shared best practices about designing jobs to engage people of all ages, multigenerational working and the challenges faced by people working in more physically demanding jobs.
The case for age-inclusion in a world of changing demographics
Our report, written in collaboration with Membership World, builds the case for greater age inclusion in the workplace.
Watch our CEO Mike Mansfield chair a panel with The Geneva Association, where thought leaders discuss the impact that demographic change is having on the way we are living, working and consuming.
Diverse, Not Divided: Making Multigenerational Work
Tatiana Rowson and our CEO Mike Mansfield collaborated on this article to share what organisations can do to prevent people from different generations from feeling marginalised in the workplace, along with some recommendations on how to become an age friendly employer.
Mature Workers Come of Age: Returnerships to Keep the Economy Afloat
This article first appeared in the Centre for Brexit Studies blog at Birmingham City University, written by Associate Professor Beverley Nielsen. In response to the Spring Budget, Nielsen draws from a range of research to demonstrate why age-inclusion in the workplace is necessary, with advice for employers and policy makers too.
Menopause is the End of Reproductive and Not Productive Life
This article collaboratively written by Tatiana Rowson and our CEO Mike Mansfield looks into the intersection of age and gender, giving great insight into the proactive measures employers can take to retain talent of older female workers. The article comes in light of the recent acknowledgement of menopause and the workplace, and the rising participation of older women in the workforce.
